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Monday, June 21, 2010
The Pros of Laminated Business Cards
Using laminated business cards, vs. bare cardstock, is a small tweak in your marketing strategy that can make a big difference in results. Your laminated business cards are not just for prospects and new contacts. You need to send them out to your current and past clients to get the full benefits.
Current and past clients already have your contact information so why would they need your laminated business card?
Do not assume that your clients have actually retained your contact information or that the information that your past clients have is actually current. If your old cards were not laminated there is a good chance they have been lost, damaged, or tossed out.
• Sending out your laminated card ensures that clients have your current contact information, including your website and email address, and that they have it handy.
• A laminated card will last longer and stand out in a stack of business cards. Your clients can find them more easily when they need to contact you.
• Since they stay in good shape, they are less likely to be thrown away with a tattered stack of cards and your clients will be more likely to pass them on, for referral purposes, for much longer than a regular card.
• Laminated cards give the impression of permanence. Sending them out is another way to keep in touch with your past clients, and remind them that you are here to help.
You can get a little creative with the laminated cards and encourage your clients to carry them. For instance, one marketing strategy for personal injury attorneys is to create a two-sided card with your contact information on one side and “What To Do If You Are In An Accident” on the other side. If you are on top of your attorney-client relations, and you have collected the data about your clients’ families, you might even take this a step farther and send these out to clients when their child is turning 16 and about to get his or her driver’s license.
To learn more about simple, but effective, marketing strategies and how to make them work for your law firm, please contact Network Affiliates today.
Current and past clients already have your contact information so why would they need your laminated business card?
Do not assume that your clients have actually retained your contact information or that the information that your past clients have is actually current. If your old cards were not laminated there is a good chance they have been lost, damaged, or tossed out.
• Sending out your laminated card ensures that clients have your current contact information, including your website and email address, and that they have it handy.
• A laminated card will last longer and stand out in a stack of business cards. Your clients can find them more easily when they need to contact you.
• Since they stay in good shape, they are less likely to be thrown away with a tattered stack of cards and your clients will be more likely to pass them on, for referral purposes, for much longer than a regular card.
• Laminated cards give the impression of permanence. Sending them out is another way to keep in touch with your past clients, and remind them that you are here to help.
You can get a little creative with the laminated cards and encourage your clients to carry them. For instance, one marketing strategy for personal injury attorneys is to create a two-sided card with your contact information on one side and “What To Do If You Are In An Accident” on the other side. If you are on top of your attorney-client relations, and you have collected the data about your clients’ families, you might even take this a step farther and send these out to clients when their child is turning 16 and about to get his or her driver’s license.
To learn more about simple, but effective, marketing strategies and how to make them work for your law firm, please contact Network Affiliates today.
posted by
Harlan Schillinger
at
8:28 AM
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